A platform using immersive game mechanics in service of site functionality, built to be a next-level online experience.
To create a web presence for BITKRAFT that reflects a gaming company investing in the future of synthetic reality, not just a venture capital firm that invests in games.
Bringing game mechanics to the platform world. Applying design principles of games and gamify user interactions to capture the essence of Syntethic Reality
A highly interactive platform that immerses users and introduces them to BITKRAFT’s vision and portfolio.
Homepage walkthrough

First entrance

Homepage

Portfolio
[1] The Experience
Different audiences that come together on one website.

Insights
Navigation to portfolio
People carousel
[2] Built for this project
A selection of the elements I brought to life along the way.
Porting the recognizable circle menu from games directly to the platform, with the magic of CSS and javascript.
My proudest carousel creation, a mixture of invisible HTML and CSS that dictates what WebGL renders, while keeping it accessible. Read more about it here.
Slowing down the marquee based on mouse positioning.
[3] Credits
The people I had the pleasure of closely working with to bring this project to life.